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Reprint from MediaPost Publications Track That Podcast! |
| A PODCASTER CAN EASILY REPORT how many people downloaded his show each day. But how do advertisers know they actually listened? Podbridge says it can tell them. When a listener subscribes to a podcast affiliated with Podbridge, she downloads software (just once) that measures whether she listens, when, and what ads she hears. She also provides — just once — anonymous metrics such as her age, location, and listening habits. The service helps locate a young, affluent demographic increasingly hard to reach via radio and television. "It's an incredibly simple interface: Plug in which audiences you want to reach, choose specific podcasts, track your budget and your campaigns, and upload ads," says Murgesh Navar, CEO of Mountain View, Calif.-based Podbridge. "Advertisers pay for information. Content providers get a share. Everyone gets information on who's listening, how often," he says. Podbridge ensures that a show downloaded on Friday but listened to on Wednesday, or even a month later, has new ads tailored by demographic. Advertisers and shows can choose each other, allowing podcasters to ban cigarette ads, for instance. While it's unclear how profitable it is to advertise on podcasts, Podbridge has distribution agreements with such players as Sporting News Radio, BBC Radio, and Clear Channel. |
Track That Podcast!
May 24, 2006 by techradioInternet2 – The Fastest Internet Ever
May 24, 2006 by techradioI just finished reading an article on Yahoo News regarding something called Internet2. The article talk about this new Internet platform and how it could completely change our current perceptions of the internet and how we use it. No more waiting for minutes on end for a video to download. No more compromising quality for convenience. With Internet2, they are promising 80 separate channels of 10 Gbps each, using different wavelengths transmitted over fiber-optic cable. These channels could produce a mind-boggling 800 Gbps of bandwidth! So, what does that mean for Broadcasting? What doesn’t it mean! It means that content over the internet will no longer be limited the way it is now. Broadcasters can now actually “Broadcast” over the internet in real time without compromising quality at all. Keep an eye on where this is headed. It will be the next “big thing”. Yahoo Article Link
Navio – Selling rights to content, not files
May 23, 2006 by techradioNavio is the leading provider of direct-to-consumer solutions for mobile and web-based commerce. Based on a powerful rights-based commerce platform, Navio is changing the way digital content is distributed by enabling consumers to buy “at the edges of the network,” not just at a few centralized destination sites. With Navio, digital entertainment products are available to customers for purchase wherever they are — on the web, on mobile devices, or at community gatherings such as concerts or sporting events.
Navio’s patent-pending “Rights over IP” (RoIP) transaction model enables leading music, media and entertainment companies like FOX Sports Mobile, Shockwave, and Walt Disney Internet Group, to publish, promote, and distribute their content with more flexibility, while protecting their digital rights. Navio was named 2006 Technology Pioneer by the World Economic Forum, 2006 Top 100 Digital Media Company by onHollywood, 2006 SIIA Codie award finalist, and a FastCompany Fast50 “Reader Favorite”. For more information, visit www.navio.com.
Navio is a trademark of Navio Systems, Inc. All other products and services mentioned are trademarks of their respective companies.
iRadio – Leveraging Text Messaging and Radio
May 23, 2006 by techradioiRadio™, a patent pending technology platform built by Vibes Media, gives radio stations and DJs the power to reach and interact with listeners in real time via text messaging. iRadio™ also creates new, sponsorable media that consumer brands can use to interact with their customers. Listeners can text message sponsored shout-outs, requests, dedications, opinions and messages to the DJ just as easily as if they were messaging a friend. iRadio™ also allows stations to quickly set up and run sweepstakes and promotions where listeners can enter using text messaging. The DJ gets his finger on the pulse of the audience, and the thrill of receiving a personal response from the DJ turns listeners into loyal listeners! iRadio™ provides a truly value-added interaction for the DJ, the audience, and brands wanting to interact with their audience.Link: http://www.vibesmedia.com/product-iradio.htm
VitalStream Acquires Eonstreams to Provide Comprehensive Online Advertising Solutions
May 23, 2006 by techradioIRVINE, CA and KNOXVILLE, TN – May 22, 2006 – VitalStream Holdings Inc. (OTC Bulletin Board: VSHI), the world leader in audio and video streaming, today announced it has acquired Eonstreams, Inc., a privately-held provider of Internet advertising insertion and streaming solutions. The integration of Eonstreams’ advertising solution technologies into VitalStream’s content delivery network (CDN) will provide customers with a one-stop solution for delivering integrated streaming and digital advertising content on the Internet. VitalStream will host a conference call today for analysts and investors to discuss the transaction at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). Instructions for accessing the conference call are provided below.
